Hi, I'm Nikkita!

I just finished my Marketing PhD, specializing in consumer behavior, at the University of Texas at Austin.  I am currently working as a Senior Behavioral Scientist at Blue Cross Blue Shield of Massachusetts- a not-for-profit health plan aiming to make healthcare more affordable, equitable, and seamless. 

Using experimental methods and text analysis, my academic research is on collaborative consumption– how consumers work with others to access and distribute resources and the impact it has on decision-making processes and product evaluations. 

Before starting the program, I worked for four years at  Fors Marsh Group, an applied research company that offers research expertise and strategy to government and corporate clients.  I managed mixed-method research projects and communicated cross-functionally with internal teams and external stakeholders (clients, vendors).

Always happy to chat. Feel free to contact me at nsarna731@gmail.com.